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This allows brands to communicate directly with their followers through the messaging functions on their account.
This also allows brands to provide customer service directly through their We Chat account.
Sina Weibo, or Weibo, is a micro-blogging platform in China released in 2009.
Weibo is one of the most popular sites in China and is often considered to be a combination of Chinese Facebook & Twitter.
However, it’s not just about We Chat, which has become one of the most competitive marketing channels in China.
There are many platforms that can be used for social media marketing in China, so read more below to determine which ones are right for you!
The Chinese use the We Chat app for restaurant bookings, flights, making investments, shopping, paying bills, hailing taxis, transferring money, creating posts on their Newsfeed (called We Chat Moments), etc.
While none of the platforms can really be called The Chinese Facebook or Chinese Instagram, there are many platforms that share similar features and allow for paid advertising.In recent years they’ve launched We Chat Advertising, allowing brands to advertise on We Chat with banner ads, KOL advertisements, and Moments ads.A Moments ad allows advertisers to advertise within the Moments section, which can be compared to Facebook’s news feed.We Chat offers far more than any of the Western messaging apps.In terms of comparison, it can be likened to a combination of the Chinese Facebook, Whatsapp, Google News, Tinder, and Pinterest combined.