Misadventures in internet dating

Swipe Life, the Beehive and Into represent a small fraction of editorial content now being funded by companies.

Snapchat sponsors an online publication, Real Life Magazine.

The right romantic partner is surely on the app, but making other connections could serve you just as well.

Other dating apps are also getting into the content business.

In its annual survey of 5,000 Americans, Match Group, the dating conglomerate that owns Tinder and Ok Cupid, found that singles met first dates on the internet more than through any other venue, and that 62 percent of millennials surveyed had used a dating app.

Dating via phone app was once novel and, consequently, exciting. Tinder is the top dating app in the United States and worldwide, according to App Annie, the mobile data and analytics provider, and it tends to skew young.

When Swipe Life began this fall, its articles sang of the exciting spontaneity of singledom. They bonded over their childhoods and “leftist ideologies.” Soon, she had moved from Ohio to live with him in California, but quickly found his apartment too messy, his “affinity for drinking” too gross and his “large hair-shedding dog” too destructive. In the end, she wrote, he turned out to be “a total brocialist.”Still, she praised Tinder for spurring her cross-country move, even though the relationship was a bust.

After all, it’s been more than half a decade since they were invented, and if you’ve been single in the last five years, chances are you’ve used one.The mattress company Casper started a digital site, Van Winkle’s, and last fall, pivoted to print, with a magazine called Woolly.Dollar Shave Club has Mel Magazine, Equinox has Furthermore and Airbnb has Airbnbmag.That is to say, you could not “find them on Bumble” until shortly before Bumble said you could.“A bunch of my friends work for Bumble,” said Noah Neiman, a 34-year-old co-founder of the boxing gym Rumble, whose face graces many a bus ad.(His mom has sent him a steady stream of photos of the billboards and posters featuring him in New York, even though she lives in Pittsburgh.)Mr.