Compatibility plus dating service 1970s to 1980s
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
The word "dating" entered the American language during the Roaring Twenties.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
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In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.