During World War II Robert Woodruff, President of Coca‑Cola made a gesture to the troops stating that 'every man in uniform gets a bottle of Coca‑Cola for 5c wherever he is‘.
Northern Ireland was a strategic base for the repair and servicing of United States aircraft and the almost one million US Serviceman that passed through the base during these war years were refreshed by Coca‑Cola.
In 1953, a franchise was granted to the Coca‑Cola Bottling Co. The Ulster Iced Drinks Company changed its name to Coca‑Cola Bottlers Ulster Ltd (CCBU) and began distribution of Fanta Orange in 1963 and Fanta Lemon in 1966.
The 1990’s also saw an increase in the company’s sponsorship and community support, with major sports sponsorship deals activated and employees became involved in charity fundraising.So we see this as a great platform to capture growth through our local connections.And our increased scale will drive efficiencies we can reinvest back into the business.Dublin Ltd moved to a larger premises in Chapelizod.The Ulster business also brought a new property at Lambeg Co Antrim in 1964 and new production lines were installed at each of the plants in Dublin, Cork and Tuam in 1965.